EA en pleine forme avec Les Sims Bowling pour iPod

EA on a Roll With The Sims Bowling Game for iPod

Launch Marks the First Time That EA's Best-Selling The Sims Franchise Is Available for the iPod

LOS ANGELES--(BUSINESS WIRE)--July 19, 2007 --Throw on your favorite bowling shirt and put in your ear buds - The Sims™ Bowling is now available for the iPod®. Electronic Arts Inc. (NASDAQ:ERTS) today announced the availability of The Sims Bowling, an entirely new game developed specifically for the iPod. The Sims Bowling is the sixth iPod game created by EA Mobile™ and marks the first time that The Sims has been available on the iPod.

"iPod is an extremely rewarding platform on which to develop games that are beautiful and fun to play," said Travis Boatman, vice president of worldwide studios for EA Mobile. "The Sims Bowling is a game that captures the lifestyle-oriented nature of The Sims, while delivering a meticulously crafted bowling game for the iPod."

Strikes and spares aren't the only objective in The Sims Bowling - your Sim's greatest hope is to become the beloved star of his local bowling alley and your performance on the lane determines whether that aspiration is fulfilled. Your Sim also earns valuable Simoleons that can be used to purchase skill-enhancing products such as a new ball, glove, wax and more. From shirt to shoe, you customize your Sim in true Sims style.

Additionally, you can choose to compete in one of many game modes, including Classic, Strike-O-Thon and Spare-O-Thon games. As with all EA Mobile games, The Sims Bowling is designed to be easy to pick-up-and-play, but challenging to master. After honing your skills in practice mode, you can play against friends with the Pass 'n Play feature as well. iPod gamers can simultaneously listen to their favorite tunes from their own playlist or choose to listen to the game's soundtrack.

The Sims Bowling joins EA™ Sudoku, Royal Solitaire, Tetris®, EA™ Mini Golf, and EA™ Mahjong, making EA the most prolific publisher of games for the fifth generation iPod. All of EA's games for the iPod retail for $4.99 each and can be purchased and downloaded from the iTunes® Store (www.itunes.com).

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