Other game designers have paid lip service to the notion of attracting female gamers, but Will Wright has succeeded, and created the best-selling PC game of all-time—The Sims.
The closest thing that the gaming world has to a renaissance man, Wright has worked on best-selling games of several genres, launched The Sims Online, and he won a Robot Wars championship.
These days, Wright is busier than ever before. He is working on expansion packs, a sequel to The Sims, and a secret game which he cannot discuss … but does, a little.